REPUTATION - LIVE 

We are ThatMorning

Innovative tech frontiers in Pharma:
revolutionizing insights with AI

At the forefront of technological innovation, we specialize in the pharmaceutical sector, offering AI-driven services that transform social listening, market research, and strategic engagement into actionable insights for healthcare advancement.

Empowering Pharma with AI-driven intelligence: ThatMorning's Vision

At ThatMorning, we are pioneers in integrating cutting-edge technology and artificial intelligence within the pharmaceutical landscape.

Our mission is to empower LifeScience companies with unparalleled insights, enabling them to make strategic, data-driven decisions.

By focusing on a patient-centric approach, we delve into social media, news, and conduct extensive research, ensuring that our insights are both comprehensive and impactful.

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SOME OF

OUR CLIENTS

We offer our services to multinationals in the pharma sector, insurance brokers, academic and public institutions

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Validating scientific methodologies in brand reputation analysis

In a landmark collaboration with Bocconi University and the Public Health Authority of Trento (ASP Trento), our team has significantly contributed to the field of reputational analysis through a rigorous scientific study focused on pharmaceutical brands.

This research, which resulted in a notable scientific paper, showcases the validation of our innovative methodological approach in analyzing brand reputation.

By employing robust scientific techniques and leveraging our advanced analytical tools, we have set a new standard in understanding brand dynamics within the pharmaceutical sector.

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Educating the Future

For years, our team has been at the forefront of big data innovation, sharing our expertise through regular lectures at the Master Management of Health, Pharma, and Biomed sector by Sole24Ore Business School.

As industry experts, we delve into the complexities of big data, equipping future leaders with the knowledge and skills needed to navigate the evolving landscape of healthcare and pharmaceuticals. 

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Our services are anchored in three foundational pillars: listen, engage, and connect.

We listen by closely monitoring healthcare conversations and trends; we engage by interacting with stakeholders through various research methodologies; and we connect by transforming these insights into actionable strategies.

In essence, ThatMorning stands as a beacon of innovation and strategic partnership in the pharmaceutical industry, driving forward healthcare advancements with technology and expertise.

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OUR VISION

To build a sustainable world, in business as in life, we need servant leaders that can listen, understand and make others grow.

OUR VALUES

 Inclusion
 Bias Awareness

 Sustainability
 Creativity

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We speak English and Italian

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"Tripadvisor model for hospitals"

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"10 ideas that will change the world of medicine"

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"allow anyone, free of charge, to choose the best place to be treated"

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"8500 departments under the lens [...] the Michelin Guide of hospitals"

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"monitor the online reputation of companies and their brands in real time"

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"Guiding users' choices in terms of treatments and therapies"

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"The observatory reveals that media and social platforms speak frequently and positively about biotech"

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"ThatMorning creates a map of the best hospitals in Italy, department by department, thus allowing people to choose the best place for their treatment."

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"Highlighting the best departments for each specialty, in a way that provides the opportunity to choose where to receive care."

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"A useful tool for real-time web reputation monitoring"